“The strawberry had clearly been picked at the peak of its perfection. As she popped it into her mouth, she held it there for a moment, letting that first sensation of sweetness start to leak out slowly until her teeth ached to bite into it for even more of its flavor. She did and was instantly rewarded with a rush of pure juicy goodness that only a strawberry can deliver.”
Craving a strawberry yet?
If you’re a foodie, you know that food can be delicious and deliciously sexy. If you have a career in the food industry, writing about food may be a part of your business, and that’s what I want to address today. How to make food sexy in writing.
Although writing about food isn’t part of my job, writing definitely is, and I’m going to give you some tips because the job of any writer is to make the words pop off the page so that it’s….well, sexy.
“Sexy”, although predominantly defined literally, as in, having to do with sex, still has a definition, according to the dictionary, that transcends the literal. That definition is, “excitingly appealing; glamorous.” That’s the sexy we’re going to be talking about.
So how do you make food sexy with words and why is it important?
Firstly, you make food sexy with words by describing it in a way that enables the reader to imagine actually having the experience. Getting people to strongly imagine themselves actually having the experience is a writing staple, regardless of the subject matter. Now is not the time to hold back on your adjectives or adverbs. “Over the top” is perfectly acceptable at this point because you want your reader’s imagination to conjure up the images and emotions that would come along with eating a particular food. “Delicious chocolate” doesn’t have the same impact as, “Deep, rich and sinfully decadent chocolate” does. The same for “Garden fresh salad” versus, “Crisp, cold, garden fresh salad”. One sounds like a salad you’d like to eat, the other gets your mouth watering.
The second way to make food sexy, is to put it into some sort of context that will resonate with your readers. A hamburger dressed up with some sexy verbiage and then put into the context of a grill-out or travel memory will create an imaginary environment that resonates with your readers and makes them want to buy the food to “get” the experience. “Juicy, full-on flavor hamburgers that taste like your backyard barbecue” brings up the image of good times with family and friends, and this experience is as important as the food description. If an afternoon of one’s inner circle of confidantes isn’t the kind of experience your readers will naturally wish for, find the experience that they do crave: “Juicy, full-on flavor hamburgers that will make you think you’re back on that luxury cruise liner eating filet.” The first example is a better fit for readers who love a home-town, get together crowd of intimates, the second is for readers who live or aspire to a life of exotic luxury. The important thing is to make sure you know your readers and what they most want, other than the food item of course!
Making your food sexy with words is important because some people are visual and some people are auditory. When you can deliver your work in the food career with a mixture of both, you’re in the best of both worlds since you’ve now created a feast for the eyes and ears, and that has the best chance of motivating any reader to take the next step forward with you, ultimately leading to paid customers and billable business.
Just by adding a few descriptive words, food can go from ho-hum to yum-YUM so try your hand at making your food sexy through language!
Written by Jane Garee, Our Sales Copy Strategist and Mentor at The Food Styling School.